Independent creative directionPersonality. Voice. Presence.
Abigail in a denim suit and white shirt, working on a laptop while seated on a black couch

Brand personality by Abigail Petit

Your brand.
With personality.

I give brands a personality: a voice, a point of view and a presence people recognize. Then I bring that character to life through words, imagery, campaigns and digital experiences.

Brand personality, brought to life

Define the character.
Build its world.

Start with your brand’s point of view, voice and character. These packages develop that personality into original concepts, branded characters and campaign creative, with a scope that fits your stage.

Campaign Blueprint

01
$7,500creative development

The strategic foundation for your brand’s personality, voice and campaign direction.

  • Audience, offer and positioning strategy
  • One developed campaign concept and story
  • Signature messaging and character concepts
  • Visual direction and sample executions
  • A campaign blueprint for your team
Choose the Blueprint

Signature Campaign

Signature offer
$15,000campaign development

Your brand’s personality brought to life through original characters, language and campaign visuals.

  • Everything in the Campaign Blueprint
  • Branded character or signature visual development
  • Campaign copy, headlines and social captions
  • Key visuals and agreed finished ad/social assets
  • A coordinated launch and creative testing plan
Build my campaign

Brand Universe

03
From$30,000starting investment

An expanded world that gives your brand’s personality a cast, recurring stories and consistent creative rules.

  • An expanded campaign strategy and narrative
  • Multiple characters and connected storylines
  • Recurring social and campaign content formats
  • A creative guide and coordinated launch assets
  • A 90-day rollout roadmap across agreed channels
Create my brand world

One agreed scope and two revision rounds. Asset quantities, formats, usage and timing are confirmed in your proposal before work begins. Filming, complex animation, paid media, website builds and ongoing campaign management are scoped separately.

01 / Selected work

Personality, in practice.

A different character in every brand.
Expressed through campaigns, websites and product stories.

View the complete portfolio

02 / Website transformation

Same product.
A stronger presence.

For MLO Jewelry: a website redesign, rewritten copy, and an AI digital re-shoot. One considered direction, from first impression to product page.

Explore website packages from $5,000
Before / AfterSwipe or drag to compare
MLO Jewelry website after the RemoteCD faceliftMLO Jewelry website before creative directionBeforeAfter
Abigail in a denim suit seated on a cream couch, reviewing fashion imagery and creative direction printouts
Behind the direction / Abigail Petit

03 / Meet your creative director

You create the business.
I give it personality.

I’m Abigail, the creative director behind RemoteCD. I create the character behind a brand: what it believes, how it speaks, and how it makes people feel.

My background in styling, design, copy and commerce lets me carry that personality into every image, word and interaction. You work directly with me from the first idea to its expression.

Meet Abigail

04 / The journal

A little perspective.

Ideas on design, technology, culture,
and what they mean for your brand.

Read the journal