Booking new brands for Q3
Text AbigailE-commerce Creative Direction
Your brand is better with direction.
Creative direction that makes your brand
original and unforgettable — campaign to cart.
(01) — Manifesto
rcd is the independent practice of a remote creative director serving e-commerce brands. One point of view, zero bloat: art direction, conversion copy, ad creative, styling systems and AI image pipelines for stores that want to be remembered — across fashion, skincare, food, lifestyle and entertainment.
Led by Abigail Petit
Founder of costoomz.com, where she currently creative directs and operates the brand end to end. Featured in Teen Vogue and a season-one cast member of E!'s House of DVF, she is a seasoned stylist whose past work spans RCA, Sony, Universal, Nike, Wonderland Magazine, Hoorae Media (Issa Rae) and Reach Records (Lecrae Moore) — among others.
- Costoomz
- RCA
- Sony
- Universal
- Nike
- Wonderland
- Hoorae
- Reach Records
(02) — Client / Hedo Skincare
Brand creation for Hedo Skincare — company name, tagline, color palette and creative direction, carried through CEO headshots, product photography and the brand campaign shoot as creative producer. Amber glass, warm neutrals and one confident voice from label to e-commerce.
- Role
- Creative Director / Producer
- Scope
- Brand Creation, Naming, Campaign
- Category
- Skincare
CEO Headshots — The Founder
01 / 06
(03) — Client / Underneath Skincare
Full creative direction for Underneath Skincare: campaign photography, product still life, unboxing story and conversion-driven e-commerce creative. One disciplined palette — cobalt and blush — carried from packaging to homepage to holiday promo.
Campaign — Considered
01 / 08
(04) — Client / TOSS
Creative direction for TOSS — a feminine aftercare system for discreet, biodegradable disposal of used and soiled products. I shaped the brand into something you'd want on the counter: tactile teal velvet, considered packaging and campaign imagery that treats a taboo category with luxury and ease.
- Role
- Creative Director
- Scope
- Creative Direction, Copy, Styling
- Category
- Feminine Aftercare
Campaign — Regain Your Confidence
01 / 05
(05) — Featured Case
Full creative direction for finalsalevintage.com: brand voice, campaign photography, product imagery and an AI styling system that dresses every archive piece into a contemporary editorial look.
- Role
- Creative Director
- Scope
- Campaign, AI Styling, E-comm
- Year
- 2025 — 2026
Campaign / FW — Silver Hour
01 / 04
(06) — AI Styling System
I built and art-direct an AI styling pipeline for Final Sale Vintage: consistent casting, lighting and attitude across hundreds of one-of-one garments. Taste in, taste out.
Look 01 — The Painter
01 / 07
(07) — AI Preshoot / costoomz.com
An AI preshoot directed for Costoomz — the fashion brand Abigail founded and operates: creature couture staged across desert light. Every angle, texture and shadow is pre-visualized so the production day executes a vision — it doesn't search for one.
Frame 01 — Gilded
01 / 10
(08) — Concept / Ponder
A self-initiated concept — the full visual identity for a fictional record, PONDER. One uncanny image, latex and canal light, carried across cover, editorial and merch. Proof that a point of view travels intact from vinyl sleeve to tote bag.
- Role
- Creative Director
- Scope
- Concept, Art Direction, Merch
- Type
- Self-Initiated / Mock
Cover Art — The Single
01 / 03
(09) — Pitch / Chokopam
A rebrand pitch for Chokopam — 100% raw, single-origin Haitian cacao. I built a warm, proud identity around a gold cacao-pod mark and a deep cacao-brown palette, then extended it across packaging, unboxing and a campaign that centers Haitian faces and everyday ritual.
- Role
- Creative Director
- Scope
- Rebrand, Packaging, Campaign
- Origin
- Ayiti / Haiti
Campaign — Grown in Ayiti
01 / 08
(10) — Approach
01
Immerse
Archive deep-dives, reference walls, market and culture reads. I find the tension a brand should own before touching a single image.
02
Direct
Casting, styling, light, typography, motion. On set or fully remote — one voice across campaign, product and AI-generated imagery.
03
Systemize
Playbooks and AI pipelines your team can run without me — so the taste scales past the engagement.
- E-commerce Creative Direction
- Marketing & Visual Strategy
- Conversion Copy & Brand Voice
- Ad Creative
- AI Styling & Image Pipelines
- Campaign & Lookbook
Strategic diagnostic
Your business grew.Did the brand?
Diagnose the distance between the value you deliver and the value your market can perceive—in three minutes.
Start the Brand Plateau Audit- Time
- 03 min
- Measures
- 06
- Diagnosis
- 01
(11) — Investment
Engagement, priced to partner.
Project
For defined, one-off creative direction. Concepting, reviews and feedback billed as engaged — ideal for a single drop or campaign moment.
- —Creative direction
- —Art & styling direction
- —Async reviews & feedback
Monthly Retainer
PreferredOngoing creative direction for an active rollout. A strategic partnership across concept, styling, copy oversight and visual direction.
- —Everything in Project
- —Campaign strategy & copy oversight
- —Standing calls & priority turnaround
- —AI styling & image pipelines
Full Engagement
Embedded, full-time-equivalent direction for the length of a campaign — the equivalent of a $140–170k/yr in-house lead, on contract.
- —Everything in Retainer
- —Dedicated availability
- —Team & vendor collaboration
- —Playbooks that scale past the engagement
Rates assume creative direction, campaign strategy, copy oversight, visual direction and collaboration with internal or external creative teams. Production, media buying, photography, video, travel and licensing are quoted separately.