Editorial portrait: a woman with curly hair in a deep red textured suit, arms crossed, seated on a cream ledge

Creative Direction — Fashion, Image & AI

Available worldwide, remotely

Remote CreativeDirector, at large.

remotecd.com

Scroll ↓

(01) — Manifesto

Taste is a discipline.

I build image worlds —

from campaign to cart —

across fashion, skincare, food,

lifestyle & entertainment.

rcd is the independent practice of a remote creative director. One point of view, zero bloat: art direction, styling systems, AI image pipelines and e-commerce storytelling for brands that want to be remembered — whatever the category.

Led by Abigail Petit

A creative director featured in Teen Vogueand a season-one cast member of E!'s House of DVF. Her direction spans campaigns and content for RCA, Sony, Universal, Nike, Wonderland Magazine, Hoorae Media (Issa Rae) and Reach Records (Lecrae Moore) — among others.

RCA
Sony
Universal
Nike
Wonderland
Hoorae
Reach Records

(02) — Featured Case

Final Sale

Vintage — everything

must feel iconic.

Full creative direction for finalsalevintage.com: brand voice, campaign photography, product imagery and an AI styling system that dresses every archive piece into a contemporary editorial look.

Role: Creative Director
Scope: Campaign, AI Styling, E-comm
Year: 2025 — 2026

Campaign spread: model fastening silver platform Mary Jane heels

Campaign / FW — Silver Hour

01 / 04

Triptych: black lace maxi skirt and buckle tank campaign imagery

Lace, buckled — product triptych

Triptych: satin-lapel tuxedo coat over powder blue mini dress

After-hours tailoring

(03) — AI Styling System

Every archive piece,

styled by a system I direct — not a prompt.

I built and art-direct an AI styling pipeline for Final Sale Vintage: consistent casting, lighting and attitude across hundreds of one-of-one garments. Taste in, taste out.

AI-styled look: Starry Night print jacket with black leather trousers — Look 01 — The PainterFSV

AI-styled look: buckle-strap tank with black lace maxi skirt — Look 02 — Hard LaceFSV

AI-styled look: moss green faux-fur jacket with black mini skirt — Look 03 — MossFSV

AI-styled look: satin-lapel tuxedo coat over powder blue mini dress — Look 04 — After HoursFSV

AI-styled look: floral zebra-print knit with navy leather asymmetric skirt — Look 05 — Wild FloraFSV

AI-styled look: checkered zip polo with red leather wide-leg trousers — Look 06 — CheckmateFSV

AI-styled look: colorblock striped knit midi dress with tassel hem — Look 07 — Tassel StripeFSV

(04) — AI Preshoot / costoomz.com

The campaign, rehearsed

before a single frame is shot. Desert-tested.

An AI preshoot directed for the Costoomz fashion campaign: creature couture staged across desert light. Every angle, texture and shadow is pre-visualized so the production day executes a vision — it doesn't search for one.

AI preshoot frame: portrait with black headwrap, stacked gold neck rings and sculptural gold earring against desert dunes — Frame 01 — GildedCSTMZ

AI preshoot frame: figure draped in flowing red veil standing before a black monolith mirror in the desert — Frame 02 — The MonolithCSTMZ

AI preshoot frame: glossy black-gloved hand with gold jewelry pressed against a shimmering red veil — Frame 03 — Red VeilCSTMZ

AI preshoot frame: black crocodile handbag with sculpted claw feet planted in desert sand — Frame 04 — Creature BagCSTMZ

AI preshoot frame: aerial portrait of a face emerging from sand wearing red-lens cat-eye sunglasses and red lips — Frame 05 — SurfacedCSTMZ

AI preshoot frame: red patent pumps with embossed scorpion detail standing in rippled desert sand — Frame 06 — Scorpion PumpsCSTMZ

AI preshoot frame: crossed legs in patterned black tights and a gold stiletto heel resting on dunes — Frame 07 — Mirage LegsCSTMZ

AI preshoot frame: clawed black hands over a red and gold printed veil in the desert — Frame 08 — Talon VeilCSTMZ

AI preshoot frame: gloved claw hands reaching for a black crocodile top-handle bag with a lizard emerging beneath — Frame 09 — The HatchCSTMZ

AI preshoot frame: clawed hands gripping a glossy black crocodile clutch half-buried in sand — Frame 10 — Claws OutCSTMZ

(05) — Client / Underneath Skincare

A skincare brand that lives

filter free. Cobalt on blush.

Full creative direction for Underneath Skincare: campaign photography, product still life, unboxing story and conversion-driven e-commerce creative. One disciplined palette — cobalt and blush — carried from packaging to homepage to holiday promo.

Underneath campaign portrait: model in cobalt blue with graphic blue eyeliner examining a blush pink skincare bottle — Campaign — ConsideredUNDRNTH

Underneath campaign portrait: model in cobalt dress and chrome cuffs holding the blue Underneath kit box — Campaign — The KitUNDRNTH

Underneath campaign portrait: model in cobalt blazer and sheer top against a soft pink backdrop — Campaign — Pink StudyUNDRNTH

Underneath campaign: model laughing while unboxing the blue Underneath mailer as products tumble past — Campaign — UnboxedUNDRNTH

Underneath product still life: blush pink cleanser, sunscreen, acne oil and cream jars lined up on cobalt blue — Product — The LineUNDRNTH

Underneath lifestyle: model in a towel and chunky knit robe smiling beside the full product lineup at the bath — Lifestyle — The RitualUNDRNTH

Underneath e-commerce homepage: “Skincare That Finally Worked!” hero with bath lifestyle photography — E-comm — HomepageUNDRNTH

Underneath holiday sale campaign banner: “Holiday Sale: Save Up To 50% OFF” split cobalt and blush layout — E-comm — Holiday SaleUNDRNTH

(06) — Client / TOSS

Aftercare, redesigned as

a ritual. Confidence, restored.

Creative direction for TOSS — a feminine aftercare system for discreet, biodegradable disposal of used and soiled products. I shaped the brand into something you'd want on the counter: tactile teal velvet, considered packaging and campaign imagery that treats a taboo category with luxury and ease.

Role: Creative Director
Scope: Creative Direction, Copy, Styling
Category: Feminine Aftercare

TOSS campaign: founder in a teal velvet suit holding the teal velvet TOSS pouch, boxed product on the shelf behind her

Campaign — Regain Your ConfidenceTOSS

TOSS retail box held in hand: "Durable + Disposable, 25 Biodegradable Bags" on teal polka-dot packaging — Packaging — The BoxTOSS

A stacked-bangle hand unzipping the teal velvet TOSS carry pouch against white — Product — Carry PouchTOSS

Hand holding the open teal velvet TOSS pouch revealing a disposal bag against white — Product — OpenedTOSS

A category that stayed hidden — brought into the light.

The imagery is warm, social and unashamed: friends passing the product between them like any other beauty essential. That shift in tone is the whole brief.

Three friends sitting together examining TOSS pouches and boxed product, warm candid lifestyle moment

(07) — Concept / Ponder

A record you can hold.

An album rollout, art-directed.

A self-initiated concept — the full visual identity for a fictional record, PONDER. One uncanny image, latex and canal light, carried across cover, editorial and merch. Proof that a point of view travels intact from vinyl sleeve to tote bag.

Role: Creative Director
Scope: Concept, Art Direction, Merch
Type: Self-Initiated / Mock

PONDER album cover: a figure in a black latex suit clutching a red and yellow bucket in a concrete canal

Cover Art — The SinglePONDER

PONDER printed magazine on a desk, hands turning to the cover spread — Press — Editorial Feature

White canvas tote bag printed with the PONDER cover art on a cobalt blue background — Merch — Release Tote

(08) — Pitch / Chokopam

The soul of Haitian cacao,

bottled as a brand.

A rebrand pitch for Chokopam — 100% raw, single-origin Haitian cacao. I built a warm, proud identity around a gold cacao-pod mark and a deep cacao-brown palette, then extended it across packaging, unboxing and a campaign that centers Haitian faces and everyday ritual.

Role: Creative Director
Scope: Rebrand, Packaging, Campaign
Origin: Ayiti / Haiti

Chokopam campaign: a young Haitian child holding a chocolate cacao popsicle against a warm gold backdrop

Campaign — Grown in AyitiCHOKOPAM

Packaging — Carton FrontCHOKOPAM

Chokopam carton back: "Just Add Choko" with ethical sourcing and ingredient copy on deep brown — Packaging — Carton BackCHOKOPAM

Hands pouring rich cacao from a white-and-yellow pitcher into a yellow mug

(09) — Approach

Immerse

Archive deep-dives, reference walls, market and culture reads. I find the tension a brand should own before touching a single image.

Direct

Casting, styling, light, typography, motion. On set or fully remote — one voice across campaign, product and AI-generated imagery.

Systemize

Playbooks and AI pipelines your team can run without me — so the taste scales past the engagement.

Creative Direction
Art Direction
AI Styling & Image Pipelines
Campaign & Lookbook
E-commerce Storytelling
Brand Voice

(10) — Investment

Engagement, priced to partner.

Project

$225/ hour

For defined, one-off creative direction. Concepting, reviews and feedback billed as engaged — ideal for a single drop or campaign moment.

—Creative direction
—Art & styling direction
—Async reviews & feedback

Start a conversation

Monthly Retainer

Preferred

$8,500/ month

Ongoing creative direction for an active rollout. A strategic partnership across concept, styling, copy oversight and visual direction.

—Everything in Project
—Campaign strategy & copy oversight
—Standing calls & priority turnaround
—AI styling & image pipelines

Start a conversation

Full Engagement

$11.5–14k/ month

Embedded, full-time-equivalent direction for the length of a campaign — the equivalent of a $140–170k/yr in-house lead, on contract.

—Everything in Retainer
—Dedicated availability
—Team & vendor collaboration
—Playbooks that scale past the engagement

Start a conversation

Rates assume creative direction, campaign strategy, copy oversight, visual direction and collaboration with internal or external creative teams. Production, media buying, photography, video, travel and licensing are quoted separately.