Booking new brands for Q3

Text Abigail

Your brand is better with direction.

Creative direction that makes your brand
original and unforgettable — campaign to cart.

Send me a text
Editorial portrait: a woman with curly hair seated in a chrome-and-leather chair, working on an iPad

(01) — Manifesto

Taste is a discipline.
Creative direction built for
e-commerce — marketing, copy,
ads & visual strategy —
from campaign to cart.

rcd is the independent practice of a remote creative director serving e-commerce brands. One point of view, zero bloat: art direction, conversion copy, ad creative, styling systems and AI image pipelines for stores that want to be remembered — across fashion, skincare, food, lifestyle and entertainment.

Led by Abigail Petit

Founder of costoomz.com, where she currently creative directs and operates the brand end to end. Featured in Teen Vogue and a season-one cast member of E!'s House of DVF, she is a seasoned stylist whose past work spans RCA, Sony, Universal, Nike, Wonderland Magazine, Hoorae Media (Issa Rae) and Reach Records (Lecrae Moore) — among others.

  • Costoomz
  • RCA
  • Sony
  • Universal
  • Nike
  • Wonderland
  • Hoorae
  • Reach Records

(02) — Selected Work

01 / 03

Hedo founder seated in a white blazer beside the product line displayed on a silver stump table

CEO Headshots — The Founder

01 / 06

Client / Hedo Skincare

A skincare brand, born whole — named, shot and shipped.

Brand creation for Hedo Skincare — company name, tagline, palette and creative direction, carried through CEO headshots, product photography and the campaign shoot as creative producer.

Role
Creative Director / Producer
Scope
Brand Creation, Naming, Campaign
Category
Skincare

(03) — Special / The Facelift

Same products. Same photos.
A brand people believe in.

Most stores don't need new inventory — they need direction. I take the assets a brand already owns and rebuild the whole experience around them, so the work finally looks like what it costs.

Before

mlojewelry.com ↗
Original homepage hero: a giant pink MLO logo circle pasted over a model wearing a starfish earring

After

View live ↗
Redesigned homepage hero: a model in profile framed by a white arch over the sea, wearing a shell and coral drop earring

Hero — logo pasted over a photo to a directed opening frame

01 / 05

Perceived price
BoutiqueFine jewelry
First impression
TemplateEditorial
Copy
Product specsBrand voice

The Facelift — flat rate

$3,500one-time

One brand, one flat fee, one launch. No retainer, no reshoot, no rebuild of things that already work — just the direction that makes the rest of it land.

Claim the facelift

Two builds per month

What arrives

  • Full site redesign built on your existing photography — no reshoot required
  • Brand-voiced copy across every page: home, about, collection and landing pages
  • Product descriptions written for up to 50 products
  • Campaign-ready imagery and captions you can reuse in ads and on social
  • Trust architecture: proof, policies, FAQ and checkout reassurance in the right places
  • Mobile-first build, launched and handed off ready to sell

(04) — Approach

01

Immerse

Archive deep-dives, reference walls, market and culture reads. I find the tension a brand should own before touching a single image.

02

Direct

Casting, styling, light, typography, motion. On set or fully remote — one voice across campaign, product and AI-generated imagery.

03

Systemize

Playbooks and AI pipelines your team can run without me — so the taste scales past the engagement.

  • E-commerce Creative Direction
  • Marketing & Visual Strategy
  • Conversion Copy & Brand Voice
  • Ad Creative
  • AI Styling & Image Pipelines
  • Campaign & Lookbook

(05) — Investment

Engagement, priced to partner.

Project

$225/ hour

For defined, one-off creative direction. Concepting, reviews and feedback billed as engaged — ideal for a single drop or campaign moment.

  • —Creative direction
  • —Art & styling direction
  • —Async reviews & feedback
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Monthly Retainer

Preferred
$8,500/ month

Ongoing creative direction for an active rollout. A strategic partnership across concept, styling, copy oversight and visual direction.

  • —Everything in Project
  • —Campaign strategy & copy oversight
  • —Standing calls & priority turnaround
  • —AI styling & image pipelines
Start a conversation

Full Engagement

$11.5–14k/ month

Embedded, full-time-equivalent direction for the length of a campaign — the equivalent of a $140–170k/yr in-house lead, on contract.

  • —Everything in Retainer
  • —Dedicated availability
  • —Team & vendor collaboration
  • —Playbooks that scale past the engagement
Start a conversation

Rates assume creative direction, campaign strategy, copy oversight, visual direction and collaboration with internal or external creative teams. Production, media buying, photography, video, travel and licensing are quoted separately.