Fashion-trained
Visual judgment grounded in garment construction, styling, costuming, and the way product reads on a body.
Abigail Petit / Creative director & founder
I find the character.
Then give it a voice.
I create personality for brands: a distinct point of view, a way of speaking and a presence people can feel. I help the business become someone its audience recognizes.
Work with Abigail
Why founders bring me in
A brand has an inner life.
Let’s make it visible.
Think of it as a brand’s consciousness: what it believes, what it pays attention to and how it responds to the world. I turn those ideas into a personality with a voice, visual character and consistent behavior.
My background spans garment construction, styling, costuming, copywriting, digital marketing and AI-enabled production. You work directly with me to carry that personality into the practical decisions: what to say, what to show and how the customer experiences the brand.
Voice-led
Language rooted in the brand’s character, so a caption, product page and campaign sound like the same personality.
Founder-side
One senior partner who defines the brand’s personality and protects it across the website, copy, campaigns and content.
Remote by design
Direction that stays accessible across the work—not just on shoot day or inside one presentation.
A personality worth knowing