Portfolio / 2022—2026Campaign · Brand · Commerce

Distinct brands.
Distinct personalities.

See how a brand’s character comes through in its language, imagery and customer experience. Every project starts with a point of view.

A voice, made visible

Character ideation

Two photographs of Kleana Taylor, a real cleanser bottle puppet wearing a miniature pale blue bathrobe, towel wrap and necklace

03 / Character ideation

Underneath Skincare

Real product bottles and jars, transformed into tangible puppets.

Straight Outta Cabinet campaign board showing four real Underneath skincare containers dressed as physical puppets

Two photographs of Kleana Taylor, a real cleanser bottle puppet wearing a miniature pale blue bathrobe, towel wrap and necklace

Two photographs of Bonnie Taylor, a real pink skincare jar puppet with textured black hair and a pale blue headband

Praise and Worship Taylor, two slim pink product bottle puppets with black yarn hairstyles, one with twin puffs and one with a pale blue bonnet

Prissy Pusse, an expressive pink feline character with long lashes and a knowing smile

07 / Character ideation

Vagitaminz

A personality with something to say.

Prissy Pusse speaking into a microphone inside a pastel browser window

Prissy Pusse character portrait with pink fur, expressive eyes and a knowing smile

Six expressive feline characters with Vagitaminz bottles in a pink product and character composition

Vagitaminz character development board showing the complete feline cast, individual portraits, character names and campaign layouts

01 / Brand personality / Campaign world

Smoovy

A grooming brand with something to say.

Smooverse news-anchor campaign with a lip scrub jar in a red and white speech bubble

Smoovy lip scrub and lip balm jars against orange with diagonal RESTOCKED lettering

Close-up of a tattooed finger holding textured lip scrub, with the model softly out of focus

A Smoovy lip balm jar floating above a tattooed hand against a golden backdrop

02 / Contemporary Fashion / E-commerce

OBJÉYO

An editorial world, made shoppable.

Website & lifestyle 01 / 12

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OBJÉYO New Arrivals page showing a four-column fashion collection with prices and add-to-bag controls.

Collection browsing — A clear product grid with prices and quick-add controls.

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OBJÉYO Noir Hibiscus Crochet Caftan product page with editorial imagery, product details, price and size selection.

The product page — Product storytelling, sizing and a prominent add-to-bag action.

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OBJÉYO shopping bag with the Noir Hibiscus Crochet Caftan, quantity controls and an order summary.

The shopping bag — An editable bag and a clear order summary, ready for checkout.

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OBJÉYO contact page pairing oversized typography with a coastal fashion photograph.

The brand experience — A contact page that carries the same visual identity as the store.

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Model reclining in a black-and-white floral robe on a tan sofa overlooking a mountainous coastline.

Model in a black-to-teal cutout dress and sunglasses seated at a café with yellow walls and green shutters.

Model in a long pink knit coat walking a Dalmatian and talking on a phone outside a bright blue house.

Smiling model in a floral cap and white knit top holding an ice-cream cone beside turquoise shutters.

Model in pink floral separates playing dominoes with a group around a wooden table.

Model in a red-to-orange halter gown and gold platform heels holding a champagne flute in a dimly lit lounge.

Model in a blue-to-violet fringed suit amid indigo curtains and mirrors.

Bride in a floral white gown holding a tropical bouquet among lush greenery.

MLO sculptural fish pendant with green and blue stones on a gold necklace

04 / Fine Jewelry / DTC Repositioning

MLO Jewelry

A new perspective on jewelry, from campaign to cart.

MLO palm pendant necklace styled over a clean ivory top

MLO LOVE clover bracelet styled on the wrist

MLO sculptural ivory clover earring shown in close detail

MLO geometric pendant suspended from a minimal gold choker

TOSS founder holding a teal product pouch

05 / Product Brand / Campaign System

TOSS

Everyday utility, seen in a fresh light.

Toss founder holding the teal product pouch

Three women sharing Toss products in a campaign image

Toss teal velvet pouch held by its gold zipper

Toss biodegradable bag packaging held against a white background

06 / Luxury Hair / Brand Creation

Oudella

A complete visual story for a luxury hair concept.

Oudella model reclining against a warm stone sculpture with long curls

Oudella Root Oil beside a field of glossy curls

Oudella curl bundles presented over sculptural stone plinths

Oudella Root Oil and Curl Pudding surrounded by glossy curls

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