Founder equity
Make the person behind the brand a trust signal instead of a separate content stream.
02 / Skincare / Founder Campaign
Turn the founder into the reason the ritual feels unforgettable.
For CEO and influencer Ti Taylor, the campaign had to do more than show skincare. It had to turn personality, product, and daily ritual into one instantly recognizable world.
Give my brand this level of directionAtlanta, Georgia / 2024
Creative Direction · Production · Styling · Costume Design
What the art is doing
Beautiful is not the finish line.
Believable is.
01
What had to change
A founder-led beauty brand cannot afford to look like product on a backdrop. The campaign needed to convert Ti Taylor’s visibility into a visual language the customer could recognize even before reading the logo.
The value created
Campaign memory
Use one bold visual language so each frame strengthens the next.
Commerce clarity
Keep the product legible while the art direction creates desire around it.
The visual system
Every frame should make
the next one stronger.
This is not decoration around a strategy. This is how the strategy becomes visible, memorable, and easier to buy.
Your next move
Your product may already be good enough.
Its presentation may be undercharging it.
The Website Facelift redirects the assets you already own into a clearer, more persuasive e-commerce experience—from first impression to application or checkout.
Apply for a Website Facelift