A distinct lead
Prissy Pusse makes the tone visible through her expression, silhouette and unmistakably pink character design.
All work
07 / Character ideation
A personality with something to say.
Character ideation for Vagitaminz, the feminine wellness brand by comedian and creator LaLa Milan (@lalamilan). Prissy Pusse and a cast of expressive feline personalities give the brand’s candid, playful voice a face.
Create a character for my brandBrand by @lalamilan · About Vagitaminz
Character concept by Abigail Petit
Character Ideation · Visual Personality · Social Storytelling
Behind the project
The brief.
The thinking.
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What had to change
How could a feminine wellness brand carry humor, confidence and an open conversation into its imagery? The creative challenge was to make that tone recognizable through a character with an attitude of her own.
The value created
Room for conversation
The microphone and browser-window treatment give the character a social setting and a reason to speak.
A cast with range
Different expressions and attitudes build a wider character world around the existing Vagitaminz product identity.
Character ideation by Abigail Petit
A voice. A face. A whole cast.
The character concept, from Prissy Pusse’s social presentation to a cast of distinct personalities around the product.
Your next move
Who could your
brand become?
Give your brand a voice, a point of view and a character people can recognize. Let’s shape its personality together.
Apply to work with Abigail