A voice of its own
Confident, playful language gives product stories a consistent tone and point of view.
All work
01 / Brand personality / Campaign world
A grooming brand with something to say.
I created and named Smoovy, a luxury grooming brand for Black men. Its personality is confident, playful and outspoken. Naming, packaging, character development and campaign imagery all carry that same attitude.
Discuss a similar projectBrand created and named by Abigail Petit
Brand Naming · Personality & Voice · Packaging · Character Development · Campaign Imagery
Behind the project
The brief.
The thinking.
01
What had to change
The creative challenge was to give grooming products a personality people could recognize across different formats. The product, the language and the imagery needed to feel like the same brand speaking.
The value created
A character to carry it
The news-anchor character turns the brand’s voice into an expressive, repeatable campaign format.
A connected brand world
Packaging, product imagery and personal style portraits express the same brand personality across different touchpoints.
The visual system
The visual story.
Campaign and product imagery, connected by one considered direction.
Your next move
Who could your
brand become?
Give your brand a voice, a point of view and a character people can recognize. Let’s shape its personality together.
Apply to work with Abigail