The RemoteCD method
The work starts with who your brand is. I define its character, give it a voice and build a recognizable presence around it. Every expression has the same personality behind it.
Start a projectWho the brand is
I get to know the business, its audience and what it stands for. We identify its beliefs, ambitions and tensions: the raw material for a personality that belongs to this brand.
Brand and audience immersion · Values and beliefs · Positioning · Personality traits
Its voice and character
I shape the personality into a point of view, tone of voice and visual world. The language, imagery and character concepts grow from the same idea of who the brand is.
Brand point of view · Voice direction · Visual character · Campaign concepts
How it shows up
I carry the personality into the agreed campaigns, content or website. Creative guidance gives your team a consistent way to speak and make decisions as the brand grows.
Campaign and commerce applications · Content direction · Creative guidance · Launch standards
What changes
You can describe who the brand is, what it stands for and how it relates to its audience.
Your brand, with a voice